You know those funky pens that I have that everyone thinks are really strange? Yeah? Have you had the pleasure of writing with one before and feeling like you have to learn how to write all over again? Well, I’m kind of addicted to my yoropens. They are ergonomic pens with a curved neck, which is pretty awesome when your massage therapist constantly tells you you’re much too young to have repetitive strain injuries. Anyway, where in the world am I going with this anyway…oh yeah, these special pens of mine were purchased at Stylus a few years ago, not long after they opened and I’ve been going back ever since.
I met with the owner, James, yesterday to discuss his shop (and buy a couple more pens). We also talked a little about Edmonton and James made some pretty good points that should be carefully considered. Stylus is located at 10538 – 102 ave and has a website you can visit here.
What is Stylus?
Stylus is an independent shop specializing in quality writing instruments, notebooks and fountain pens. Our focus is on the tools useful for written thoughts. I also have a weakness for well designed and made desk accessories.
How did your business come about? What’s your story?
Our beginnings are probably similar to other small businesses. A combination of a appreciation and enthusiasm for the products we offer to the public with the hopeful expectation that you can fill a niche in the market.
What would you consider the most unique part of what customers experience when they visit you?
We have introduced the fountain pen as a writing instrument to numerous customers over the past few years. It’s not introduced in the school system anymore, so it’s enjoyable to see people discover the fountain pen and become attached.
Where do you source your products?
What we carry is largely European and Japanese. These kinds of products used to be mostly American produced, but now Europe and Japan are producing better products.
What’s your favourite product you’re selling this holiday season?
I appreciate everything I sell here, or I would not bring them in. However, I do have a few favourites. I’m a fan of the Cleo Skribent line from Germany and we are probably the only shop in North America that carries their items. When it comes to desk accessories I like Folle of Denmark.
What would you suggest as a Christmas present for someone?
I guess that depends on that person a little bit, but we are not a luxury shop so someone can come in here and purchase a German made fountain pen, ink, and a high quality notebook. Whoever received a gift like that would be well on their way into the wonderful and wacky world of the fountain pen. People tend to think that fountain pens are costly and impractical, and it’s really not true.
Did you grow up in Edmonton, or are you a transplant? If so, what brought you here?
I’m originally from Saskatchewn, but my family moved here when I was quite young.
How do you find the local market in Edmonton in regards to shopping local?
Edmonton is a very difficult city in Canada for retailers. The city has become a mall and big box dependent culture, partly due to the near collapse of downtown. It seems that once you’ve lost your downtown, you may have lost your city. Edmonton is also a car oriented city. Because of this people tend to not shop in their local communities. Independent shops are often an overlooked part of what makes a unique community.
If you could see one thing change here what would it be?
I think you have to bring shops back downtown. There are a few that have been downtown for over 20 years and kudos to them for sticking it out. For example, we get calls almost daily from people wondering where we are located and when we tell them we’re downtown we get people telling us “Oh, well I never go downtown”. It’s very unfortunate that people feel that way.
Do you think there is anything within our power to change that?
Things can change quite quickly, but you definitely need a pro-active municipal government that wants to see that change happen. You really have to have those specialty shops in revitalization areas to give the neighbourhood that unique feeling.
Thanks, James!
Amanda
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